Where They At
New Orleans Hip-Hop and Bounce in Words and Pictures

“Where They At,” or “Wha Dey At,” is the title of a song generally recognized as the first bounce release, recorded in late 1991 as a cassette-only release by rapper T.T. Tucker, with the late DJ Irv. It was also recorded a few months after by DJ Jimi Payton for producer Isaac Bolden’s Soulin’ Records/Avenue Distribution. To all accounts, these recordings marked the point in time at which New Orleans rap first found its own voice in that raw, celebratory, infectious block-party style. 

Bounce’s signature rhythms and call-and-response chants are deeply rooted in New Orleans’ cultural heritage, including Mardi Gras Indian and second-line traditions. The exhibit “Where They At” documents pioneering New Orleans rappers from the 1980’s, 1990’s, and early 2000’s, the period when bounce music melded and interplayed with lyrical hip-hop and gangsta rap in New Orleans to create a unique, hybrid Crescent City hip-hop sound – the newest branch of Southern roots music.

Photographer Aubrey Edwards and journalist Alison Fensterstock, over the course of 18 months, photographed and interviewed more than 40 rappers, DJs, producers, label and record store owners from the New Orleans bounce and hip-hop music scene. This archive includes original portraits and interview excerpts, original video and audio, and collected artifacts including vintage records, tapes, scene snapshots and other ephemera.

Alison Fensterstock

Alison Fensterstock is a New Orleans-based music journalist. From 2006-2009, she wrote an award-winning music column for the city's alt-weekly, The Gambit. Her writing on roots music and New Orleans rap has appeared in MOJO, Vibe, Q, Paste, Spin and the Oxford American Music Issue. Recently, she wrote the text for "Unsung Heroes: The Secret History of Louisiana Rock n' Roll," an exhibit currently on display at the Louisiana State Museum. She is the programming director for the Ponderosa Stomp Foundation. Her Gambit cover story on gay and transgendered bounce artists in New Orleans, "Sissy Strut," was selected for an honorable mention in Da Capo Press's Best American Music Writing 2009.


Aubrey Edwards

Aubrey Edwards is a Brooklyn and New Orleans-based music photographer and educator. Edwards was an award-winning, primary music photographer for the alt-weekly Austin Chronicle from 2004-2008; her present client list includes the United Nations, Magnolia Pictures, Playboy, SPIN, XXL and Comedy Central. She teaches photography and videography in low-income NYC public schools, and runs a continued education photography school in downtown Brooklyn. Her recent work in New Orleans includes guest lecturing with the University of New Orleans photo department, conducting workshops with the New Orleans Kid Camera Project, and completing an artist residency with Louisiana Artworks.


This Project made possible with support by:

Abita Beer, Abrons Art Center, Adrian Saldana, Alex Rawls & OffBeat magazine, Austin Powell, Chris Robinson, Colin Meneghini, Dr. Ira Padnos & The Ponderosa Stomp, Emil Nassar, Eric Brightwell, Heather West, Iris Brooks, Jacob Devries, Jayme McLellan & Civilian Art Projects, Jeremy Smith, John and Glenda "Goldie Roberts", John Swenson, Johnathan Durham, Jordan Hirsch & Aimee Bussells, Loren K. Phillips Fouroux, Matt Miller, Matt Sakakeeny PhD, Matt Sonzala, Michael Bateman, Neighborhood Story Project, Our Kickstarter Supporters, Patrick Strange, Polo Silk, Rachel Ornelas & the Jazz and Heritage Festival, Scott Aiges, Sean Yent Schuster-Craig, Stephen Thomas, The Birdhouse Gallery, The Soap Factory, Wild Wayne & Industry Influence

Very Special Thanks:

D. Lefty Parker | Audio Mastering
Erik Kiesewetter/EBSL | Art Direction & Design
Rami Sharkey | Web Development
Jac Currie & Defend New Orleans | Funder
The Greater New Orleans Foundation | Funder
Ogden Museum of Southern Art | Partner

All the project participants who shared their time, their words, and their support.

Raj Smoove
The Greatest DJ in the World

I think actually the first party I did, I was 14. It was a birthday party for this girl who used to live next door to me. That was the first time I learned that everybody doesn't like the same music that I like. I figured everybody was rocking out to Brand Nubian and Queen Latifah. Bounce music and the New Orleans hip-hop scene had really just started to come together at that point. I'm trying to remember what the big song at the time was, but it was something local. I didn't have it and I really went tripping that I didn't have it, ‘cause I didn’t know. This was my first party. I felt like I did an all right job, but the following year, some chick that was friends with her in junior high school came to the high school I was at and somehow we got talking. And she was like, "You DJed Carmen's party?" I was like, "Yeah." She said, "I heard you can't DJ." I was hurt. I was crushed. My whole world was crushed.

Even still now, I don't think hip-hop and rap are too widely accepted as… I think it’s still looked down upon. Even within the city, jazz music and brass band music - and there is a lot of culture - New Orleans has its own hip-hop. It has its own history of it, but people don't really look or pay too much attention to that because it’s not, I guess, traditional. Right now jazz is what everybody knows New Orleans for being for. But back in the day when jazz first started, it was looked down upon by its predecessors. We’re kind of going through that same cycle now. I think there eventually will be a point where all the people that grew up on hip-hop that are my age, once they start getting in positions of power - they are handing out the grants and they are doing the stories and memorials and they have the power to do different things – you’ll see a lot more happening with hip hop because that is our music. That will be the traditional music at some point.

For more information, please visit their page.


Cash Money, independent


Years Active:
Mid-90's - present

Collaborated with
Mannie Fresh & Cash Money roster (tour DJ); Lil Wayne